How to explain SEO to your boss? Or to anyone

Are you a young marketer looking to understand SEO and contribute more at work? Or you could be a frustrated veteran, trying to explain SEO to the non-marketers who just don''t seem to get it. Maybe you are a visionary wanting to pitch the coolest idea for boosting the company''s online presence to your boss but need a bit of finesse with the SEO tactics.

Whatever be your purpose, I welcome and con...