Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier

Diploma Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, Technical University of Munich, language: English, abstract: Nowadays a technology push isn’t enough for the success of innovations; people make this success happen! An insight into the consumer behaviour can help to evaluate the market potential of a coming technology even before it enter...