Influence of Sociocultural Factors on Service Quality Perception. A Christkindlesmarkt Nuremberg Study

Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Nuremberg, language: English, abstract: This thesis investigates the quality of service at the Christkindlesmarkt Nuremberg and reveals how the sociocultural factors region, gender and age influence the visitors' perception of service quality. Th...