Inside the Tornado

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In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author''s note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers dete...

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epub
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11.57 £ * Old Price 14.99 £

In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author''s note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers dete...

Read more
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  • Formats: epub
  • ISBN: 9780061808630
  • Publication Date: 17 Mar 2009
  • Publisher: HarperCollins
  • Product language: English
  • Drm Setting: DRM