Inside the Tornado
In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author''s note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers dete...
In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author''s note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers dete...
