Instructor's Manual to H2H Marketing Case Studies
This is an instructor''s manual for the popular textbook ''H2H Marketing: Case Studies on Human-to-Human Marketing'' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
''H2H Marketing'' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating c...
This is an instructor''s manual for the popular textbook ''H2H Marketing: Case Studies on Human-to-Human Marketing'' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
''H2H Marketing'' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating c...
