International Encyclopaedia Of Marketing (International Marketing)
The International Encyclopaedia Of Marketing in five volumes is a veritable mine of information on diverse aspects of marketing. In the early 1950s, largely as the result of a shift from a World War 2 production-oriented economy to a peacetime market-oriented economy, the business community became increasingly sensitive to the problem of interpreting conditions in the marketplace. Out of this era ...
The International Encyclopaedia Of Marketing in five volumes is a veritable mine of information on diverse aspects of marketing. In the early 1950s, largely as the result of a shift from a World War 2 production-oriented economy to a peacetime market-oriented economy, the business community became increasingly sensitive to the problem of interpreting conditions in the marketplace. Out of this era ...
