Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview

Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Munster, language: English, abstract: The aim of this thesis is to provide a systematic overview of existing literature, dealing with the concept of private label brand Image and store image and about the studies that have dealt with the interrelation between the...