investigaton into the relevance of Guerrilla Marketing to small and medium-sized enterprises

Bachelor Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.9, University of Lincoln (Faculty of Business & Law), course: Marketing & Advertising, language: English, abstract: Guerrilla (ge'ril?) marketing; an unconventional way of promotional marketing activities on a low-budget level. This aggressive marketing approach is characterised ...