It Takes a Tribe

Winner of the Business Book Awards ''Startup Inspiration'' category

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Tough Mudder is not a race. It''s a challenge.

Unlike other endurance events, Tough Mudder encourages team spirit. The course''s design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you''re going to need it.

Thi...