Jagged Edges: The Neurological Hijacking of Geometric Design

Why are the logos for energy drinks, power tools, and sports cars always filled with sharp, jagged angles, while the branding for baby products, cloud storage, and health food relies on perfectly smooth circles? The answer goes far beyond simple graphic design; it is deeply embedded in evolutionary survival mechanics. The Semiotic Arousal Theory proves that the human brain does not view shapes p...