Kim Kardashian Principle

In this New York Times bestselling sensation, media personality and the world''s leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.

''One of the most influential books of the year'' Michael Levin, Huffington Post
''The most buzzed about business book of the year!'' Forbes
''Everything that a PR or spin doctor ...