Knowledge-Based Marketing

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In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for fi...

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In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for fi...

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  • Formats: pdf
  • ISBN: 9781412931632
  • Publication Date: 7 Apr 2004
  • Publisher: SAGE Publications
  • Product language: English
  • Drm Setting: DRM