Leading the Customer Experience

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DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR

Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.

The mandate to g...

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pdf
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34.99 £

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR

Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.

The mandate to g...

Read more
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  • Formats: pdf
  • Access Mode: Visual
  • Access Mode Sufficient: Visual
  • Accessibility Feature: Publisher contact for further accessibility information, Publisher web page for detailed accessibility information, Table of contents navigation
  • ISBN: 9781789666885
  • Publication Date: 3 May 2021
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM