LIDL's implementation of discount supermarkets in Sweden
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Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analy...
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Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analy...
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