Life and Teams of Johnny F. Bassett
One of the most influential sportsmen of the late 20th century, Johnny F. Bassett''s marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. He ...
One of the most influential sportsmen of the late 20th century, Johnny F. Bassett''s marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. He ...
