Lifestyle Brands

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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
E-book
pdf
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44.99 £
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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  • Formats: pdf
  • ISBN: 9781137285935
  • Publication Date: 5 Dec 2012
  • Publisher: Palgrave Macmillan UK
  • Product language: English
  • Drm Setting: DRM