Living Brands: Collaboration + Innovation = Customer Fascination

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A Brand-New Approach to Brand-Building.

For Consumers. For Companies. For Life.

If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeau''s dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consu...

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pdf
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32.40 £

A Brand-New Approach to Brand-Building.

For Consumers. For Companies. For Life.

If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeau''s dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consu...

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  • Formats: pdf
  • ISBN: 9780071630986
  • Publication Date: 13 Oct 2006
  • Publisher: McGraw Hill LLC
  • Product language: English
  • Drm Setting: DRM