Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

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Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners

As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding o...

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E-book
epub
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32.40 £

Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners

As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding o...

Read more
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  • Formats: epub
  • ISBN: 9780071813389
  • Publication Date: 31 May 2013
  • Publisher: McGraw Hill LLC
  • Product language: English
  • Drm Setting: DRM