Luxury Market in India

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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
E-book
pdf
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89.50 £
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

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  • Formats: pdf
  • ISBN: 9781137264169
  • Publication Date: 29 Aug 2012
  • Publisher: Palgrave Macmillan UK
  • Product language: English
  • Drm Setting: DRM