Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever—all based on the latest brain science

There’s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it’s your job to grab the attention of every prospective customer as effectively as possible. But in this increa...