Managing a Public Relations Firm for Growth and Profit, Second Edition

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips

The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance...