Marketing 4.0

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Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world''s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today''s customers have less time and attenti...

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pdf
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21.00 £
Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world''s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today''s customers have less time and attenti...

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  • Formats: pdf
  • ISBN: 9781119341062
  • Publication Date: 17 Nov 2016
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM