Marketing

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Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive...
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E-book
epub
Price
44.99 £
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive...
Read more
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  • Formats: epub
  • ISBN: 9781292274140
  • Publication Date: 22 Jul 2019
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM