Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.
The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and P...
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.
The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and P...
