Marketing Environment
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Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Edinburgh Napier University (Marketing Management and Research), course: Marketing Customer Interface , language: English, abstract: This paper shows different internal factors which are influencing the environmental scanning process. Out of a critical analysis of the classical theory (Ag...
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Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Edinburgh Napier University (Marketing Management and Research), course: Marketing Customer Interface , language: English, abstract: This paper shows different internal factors which are influencing the environmental scanning process. Out of a critical analysis of the classical theory (Ag...
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