Marketing Management
Available
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice
A key text both for undergraduate and postgraduate programmes in Marketing Management.
An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the
5th European edition of this...
Read more
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice
A key text both for undergraduate and postgraduate programmes in Marketing Management.
An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the
5th European edition of this...
Read more
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