Marketing Management, Global Edition
For undergraduate and graduate courses in marketing management.
The gold standard for today''s marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today''s mark...
For undergraduate and graduate courses in marketing management.
The gold standard for today''s marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today''s mark...
