Marketing: Real People, Real Choices, Global Edition

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For undergraduate Principles of Marketing courses.


Real people making real choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really m...

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For undergraduate Principles of Marketing courses.


Real people making real choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really m...

Read more
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  • Formats: pdf
  • ISBN: 9781292221106
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM