Marketing: Real People, Real Choices, Global Edition

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For undergraduate principles of marketing courses.

Companies don’t make decisions. People do.
Marketing: Real People, Real Choices
is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can...

Read more
E-book
pdf
Price
44.99 £

For undergraduate principles of marketing courses.

Companies don’t make decisions. People do.
Marketing: Real People, Real Choices
is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can...

Read more
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  • Formats: pdf
  • ISBN: 9781292434513
  • Publication Date: 5 Apr 2022
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM