Marketing Revolution in Politics

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In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.

The challenges facing a presidential ...

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product_type_E-book
epub
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29.99 £

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.

The challenges facing a presidential ...

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  • Formats: epub
  • ISBN: 9781442669741
  • Publication Date: 8 Jan 2016
  • Publisher: University of Toronto Press
  • Product language: English
  • Drm Setting: DRM