Marketing Strategy for Museums
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims t...
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims t...
