
Marketing - The Retro Revolution
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`the finest writer in our field today′ - Journal of Marketing
`the great heretic′ - Retrospectives in Marketing
`the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal
`a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning
`remarkably entertaining′ - Public Library Journal
`dazzling e...
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E-book
epub
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52.00 £
`the finest writer in our field today′ - Journal of Marketing
`the great heretic′ - Retrospectives in Marketing
`the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal
`a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning
`remarkably entertaining′ - Public Library Journal
`dazzling e...
Read more
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