Marketing - The Retro Revolution

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`the finest writer in our field today′ - Journal of Marketing

`the great heretic′ - Retrospectives in Marketing

`the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal

`a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning

`remarkably entertaining′ - Public Library Journal

`dazzling e...

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E-book
epub
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52.00 £
`the finest writer in our field today′ - Journal of Marketing

`the great heretic′ - Retrospectives in Marketing

`the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal

`a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning

`remarkably entertaining′ - Public Library Journal

`dazzling e...

Read more
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  • Formats: epub
  • ISBN: 9781446232309
  • Publication Date: 7 Jun 2001
  • Publisher: SAGE Publications
  • Product language: English
  • Drm Setting: DRM