Martech Handbook

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Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various...

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26.99 £

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.

It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various...

Read more
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  • Formats: pdf
  • Access Mode: Visual
  • Access Mode Sufficient: Visual
  • Accessibility Feature: Publisher contact for further accessibility information, Publisher web page for detailed accessibility information, Table of contents navigation
  • ISBN: 9781398606456
  • Publication Date: 3 Aug 2022
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM