Meatball Reset: Architectural Exhaustion and the IKEA Strategy

Why does the world's largest furniture retailer sell millions of plates of hot Swedish meatballs at a massive financial loss right in the middle of their stores? It is not about hospitality; it is a meticulously engineered, neurogastronomic weapon designed to reset consumer exhaustion and maximize corporate profits. IKEA stores are deliberately designed as a "e;fixed-path"e; labyrinth, forcing c...