Metaverse in Marketing and Sales. Fields of Application in the B2B Sector

Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Bamberg (Lehrstuhl fur Vertrieb und Marketing), language: English, abstract: The present work addresses the following questions: What is the Metaverse, and to what extent can it expand and optimize business activities in marketing and sales? How will its developm...