Minding the Corporate Checkbook

Dr. Steven R. Kursh has written the definitive guide to making better business investment decisions to help your company grow value. Kursh''s clear guidance and easy-to-use tools will help you to assess both the financial ROI and strategic value of any investment—past, current, or future.

Kursh covers every stage of investment decision-making, from a clear-eyed review of your current approach to...