No B.S. Guide to Brand-Building by Direct Response

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.

YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT.

Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a sl...