Non-Fungible Tokens (NFTs)

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This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.

Starting with an overview of the nature...

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E-book
pdf
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34.99 £

This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.

Starting with an overview of the nature...

Read more
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  • Formats: pdf
  • ISBN: 9783031072031
  • Publication Date: 1 Jul 2022
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM