Outside-In Marketing

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Supercharge ROI by Rebuilding Content Marketing Around Your Customer!

Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.”
...
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E-book
epub
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0.01 £ * Old Price 9.16 £
Supercharge ROI by Rebuilding Content Marketing Around Your Customer!

Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.”
...
Read more
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  • Formats: epub
  • ISBN: 9780133375619
  • Publication Date: 8 Apr 2016
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM