overview and analysis of strategic alliances on the example of the car manufacturer Renault

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing,networks and strategic alliances. For a detailed analysis this...