Pay As You Wish Pricing

Pay As You Wish Pricing

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Zhang, Z.Zhang, Z., Raju, Jagmohan

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.

 

On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans p...

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product_type_E-book
epub
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0.01 £ * Old Price 0.41 £

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.

 

On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans p...

Read more
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  • Formats: epub
  • ISBN: 9780132467476
  • Publication Date: 12 Jan 2010
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM