Penny Gap: Surviving the Freemium Chasm

The most seductive and dangerous business model in the modern software industry is the "e;Freemium"e; model. Startups attract millions of users by offering a great product for free, assuming that upgrading them to a paid tier will be a simple, natural progression. They are entirely wrong. They are about to fall into the Freemium Chasm. This book deconstructs the brutal behavioral economics of th...