Perceived Social Media Marketing Activities and Its Impact on Customer Retention and Consumer Attitude

Doctoral Thesis / Dissertation from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: pass, , course: Ph.D in Business, language: English, abstract: This study aims to contribute to an improved understanding of the nature and dimension of perceived social media marketing activities in the UK retail clothing industry. This thesis embraces the major per...