Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications

Case Study from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Linnaeus University, course: IMC & Brand Management, language: English, abstract: In recent years, there have been many discussions and decisions about what the future of our vehicles and their engines should look like. But it's not just Norway that set these goals. California alre...