Power of Persuasion

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don''t). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the...