Product Strategy and Management
From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion.
The nature and practice of these processes are central to the firm’s overall strategy for competitiveness, and this book repe...
From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion.
The nature and practice of these processes are central to the firm’s overall strategy for competitiveness, and this book repe...
