Profit Impact of Marketing Strategy Project
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This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy''s project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to off...
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This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy''s project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to off...
Read more