
Psychology of Sales Success
If you''re a sales professional who wants to succeed, you can benefit from these familiar words: “Know thyself.” Even more important, you should also know your customers. The Psychology of Sales Success shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson''s desire for success, and the customer. Featuring action steps as well as knowledge fr...
If you''re a sales professional who wants to succeed, you can benefit from these familiar words: “Know thyself.” Even more important, you should also know your customers. The Psychology of Sales Success shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson''s desire for success, and the customer. Featuring action steps as well as knowledge fr...