Public Relations as Public Diplomacy

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This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

This concise history documents the inception, development and rise...

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epub
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23.99 £

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

This concise history documents the inception, development and rise...

Read more
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  • Formats: epub
  • ISBN: 9781000044638
  • Publication Date: 27 Jan 2020
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM