Public Relations in China

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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
product_type_E-book
pdf
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22.99 £
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
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  • Formats: pdf
  • ISBN: 9781137483812
  • Publication Date: 29 Apr 2016
  • Publisher: Palgrave Macmillan UK
  • Product language: English
  • Drm Setting: DRM